For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

Activate your account. By Garett Sloane - 2 hours 35 min ago By Gillian Follett - 2 hours 35 min ago By E.J. Schultz - 2 ...

Some ad agencies are trying to move to new compensation models that focus on the scope of work they perform, not the hours it ...

The campaign is titled Artful Ingenuity, which shares its initials with artificial intelligence, and underscores Eversana ...

Generative AI uses the insights gained from contextual graphs to generate unique ad content that aligns with the user’s ...

Chinese AI companies, including Alibaba and ByteDance, are spending heavily on ads to gain a foothold in the competitive ...

Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.

The company posted $40.59 billion in sales, an all-time high that slightly beat Wall Street's view. Higher AI capex could ...

Microsoft introduces streamlined ad experience to Copilot, expanded video ad tools and simplified shopping campaign management.

The growing adoption of AI in the digital ad market should help this social media giant deliver robust earnings growth and stock upside over the next three years.

One of the pioneers in the adoption of AI in the marketing and advertising industry is AdWaken.ai, an AI-empowered creative ...

Meta Platforms Inc. has posted stronger-than-expected third-quarter results, fueled by its advertising revenue growth and its ...