For decades, authenticity has been the message at the heart of Coca-Cola's branding. But not for Christmas 2024, it seems.

Artificial Intelligence represents a fundamental change in how businesses ... Embedding technology has transformed targeted ...

Add fashion model to the list of jobs threatened by the rise of artificial intelligence, as labels rush to employ the ...

Consumers are wary of AI-generated ads, finding them inauthentic. Learn why blending AI with a human touch is key for retail marketing success.

One of the pioneers in the adoption of AI in the marketing and advertising industry is AdWaken.ai, an AI-empowered creative ...

Many artists and creative professionals are concerned that artificial intelligence (AI) will take over more and more tasks.

The growing adoption of AI in the digital ad market should help this social media giant deliver robust earnings growth and ...

Scott Brennen and his team at NYU's Center on Technology Policy tested reactions to AI disclosures as well as state ...

Meta Platforms Inc. has posted stronger-than-expected third-quarter results fueled by its advertising revenue growth and its ...