The change, expected last week after a Business Journal report, reflects the company's status as a bitcoin holding company. It's official: MicroStrategy Inc. is changing its name to reflect its ...

MicroStrategy has officially rebranded as Strategy, marking a major shift in its identity while reinforcing its focus on Bitcoin and AI-powered business intelligence. The company, which has ...

But now, amid market turbulence, MicroStrategy's resilience is being tested in real-time. Between November 2024 and mid-January 2025, Bitcoin retreated from its $106,000 peak to around $92,000.

Software company-turned bitcoin-buying entity MicroStrategy dropped the "Micro" from its name Wednesday and said it took a $1 billion write-down on its bitcoin holdings in the fourth quarter.

MicroStrategy, the globe’s largest corporate holder of bitcoin, announced a dramatic shift in its Bitcoin acquisition strategy on Monday. Despite being the world’s “Bitcoin treasury company ...

MicroStrategy's stock is heavily influenced by Bitcoin's price fluctuations, as the company holds a large amount of Bitcoin. Recent Bitcoin market weakness and uncertainty around crypto ...