A U.S. ban of TikTok began to take effect on Sunday, capping a high-stakes battle that pitted the federal government against one of the nation's most popular social media platforms.

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For the day it was banned, Tik Tok felt like a phantom limb. Even though the app was no longer available to use to watch videos, it was difficult to not click on it out of habit.

But like I said, we don't sell directly through Tik Tok, and people find us other ways as well," says Stevenson. He says he's hoping for the best, but is preparing for a lean few months if the ban ...