Below are examples of approved marketing campaigns that successfully ... UAB Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval System. This ...

Some “old school” marketing moves are still relevant—done right, these tactics can still work in the modern age by helping to ...

In a world where advertising is everywhere, customers are growing increasingly savvy—and fed up—with sneaky marketing tactics designed to manipulate and mislead. From hidden fees and ...

In the realm of advertising and entertainment, where stories are told and images are crafted to resonate deeply with ...

Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

After years of challenges securing funding, a new wave of advertising startups is raising ... investors to buy into their companies. For example, ID5 sells to brands and publishers an ID product ...

Not so today. In modern Russian advertising, women have taken on a new role: sex object. Ads being made in modern Russia look like the kind of thing we used to see in the U.S. in the early 1970s ...

This post was created in partnership with Zappi At ADWEEK's most recent Group Chat, industry leaders from brands like Zappi, ...

search advertising, etc., in order to optimize media buys based on a strategy that takes into account the amount of messages aimed at our overlapping target audiences. UAB faculty, staff, and students ...