The Barbie playbook: How Mattel's CEO is transforming the toy maker into an entertainment company
Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...
Mattel Turns To AI As Toy Sales Soften Ahead of Holiday Season
We see AI as a tool, as an opportunity to elevate our creativity even more than we have done in the past,' chairman and CEO ...
Citing ‘Barbie’ Success, Mattel Gives CEO Ynon Kreiz a $15M Stock Retention Grant
Mattel's board issued the grant to Kreiz this week, and it will vest over five years if performance metrics are hit.
Buy Rating Affirmed for Mattel Amid Strategic Expansion and Positive Toy Industry Outlook
Bank of America Securities analyst Alexander Perry has maintained their bullish stance on MAT stock, giving a Buy rating on September 9.
Mattel CEO eyes the crucial holiday shopping season amid flagging toy demand
Mattel CEO Ynon Kreiz is hopeful the toy industry defies economic pressures during the key holiday shopping season.
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PEACEMAKER Star John Cena To Lead Live-Action MATCHBOX Movie Based On Mattel Toy Line
The Suicide Squad and Peacemaker star John Cena has signed on to play the lead in Matchbox, a live-action take on the classic ...
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John Cena to lead in 'Matchbox', a live-action adaptation of Mattel toy line
John Cena will star in Matchbox, a live-action film inspired by Mattel's toy car line, produced by Apple Original Films, ...
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People moves: Mattel names Jennifer Kettnich as vice president of IR
Mattel, the Nasdaq-listed toy and family entertainment company, has appointed Jennifer Kettnich as its new vice president of ...