Roger Federer has a lot of time to devote to his passions and projects since retiring from professional tennis in 2022. The ...

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss ...

Tennis legends Serena Williams and Roger Federer are among the players who were involved in Super Bowl-related events on ...

Roger Federer recently teamed up with cartoon icon Elmo in a mystery ad collaboration with On. The 20-time Grand Slam winner has maintained his partnership with the Swiss athletic brand despite ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?