The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Things are getting serious between Jura and Roger Federer. The coffee-machine maker says online that its marketing campaign with the greatest men's tennis player ever now "goes into the second round." ...

Andre Agassi and Coco Gauff's ex-coach recently reacted to On's internet-breaking advertisement featuring Roger Federer and Sesame Street's popular muppet Elmo. The hilarious advertisement saw the ...

Roger Federer is set to feature in a big-money primetime advert during Sunday’s Super Bowl between the Philadelphia Eagles and the Kansas City Chiefs. The Swiss former tennis star is known ...

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and Sesame Street ... I’ve always thought it would be fun to make an ad to finally clear ...