In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

WIMBLEDON, England—Three quick thoughts on Roger Federer’s draw: Federer has never faced world No. 51 Guido Pella before, but this content still shouldn’t be a problem. The 26-year-old ...

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On. The fun collaboration left Federer ...

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.