The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On. The fun collaboration left Federer ...

Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

‘The Roger’. On recently shared a promotional skit featuring Federer and Elmo, where the latter is seen asking the Swiss about the brand's logo, which can be read as "QC" given how the letters ...

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and ... the new spot shows Federer and Elmo playfully clearing up any confusion around On ...