A social media researcher explains how to analyze your news feed in terms of content, circulation and consumption.

Finding the right TikTok alternatives can help grow your creator business in 2025. Instagram Reels leads among content ...

TikTok creates sustainable advertising campaign in partnership with Ad Net Zero, which aims to reduce the carbon emissions in ...

TikTok CEO Shou Zi Chew had some good news for employees at the company’s all-hands meeting Wednesday night—and then some ...

Social media and digital advertising dynamics are once again at a critical juncture. On January 19th, TikTok resumed service in the United States after a ...

Regardless of where the ad dollars go, brand marketers’ focus on the type of influencers who have helped propel brands on TikTok isn’t expected to take a hit, said Zarina Stanford, CMO at Bazaarvoice.