Video content, one of the most fundamental elements in marketing today, should never have been easier to create than it is ...

In my experience, data-driven decision-making yields the highest ROI. With multi-touch attribution, you can see which videos ...

Captions aren’t the only worthy post-production addition to a social media video, though. Applying overlays, such as logos, ...

Zenia Mucha, currently the social video platform's chief brand and communications officer, adds marketing to her duties ...

Gen Z might be dominating branding conversations now, but soon enough, you'll want to grab Gen Alpha's attention. The ...

I write about technology here on Forbes and elsewhere. HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your ...

In our competitive business world, stunning visuals can make all the difference in capturing your audience's attention and ...

Up until recently, most marketers have used video sparingly as a way to enhance their website, but very few have invested in it strategically as a way to improve the results of marketing and sales ...

Amazon Ads AI-powered video allows advertisers to create engaging video and animated content quickly and cost-effectively.

In these videos, the script is full of internet expressions like "it's giving," "very demure," "brat summer," etc., and the ...

A newly published campaign video featuring adventurer and author Monty Halls was published on Visit Isle of Man’s YouTube ...

The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by ...