One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

Rinse: After washing your hair with shampoo, pour rice water on your hair; massage into your scalp and let it set on your hair for 10-15 minutes, then rinse. Spray: Fill a spray bottle with rice water ...

Salmon sperm, spicules, and exosomes—oh my! K-beauty has served as a north star in the skin care industry for over a decade ...

The popularity and prevalence of the K-beauty industry and skin care products has been mainstream in the US for years, and the buzz around Korean beauty isn’t getting any quieter. Whether it’s ...

Discover how traditional K-beauty ingredients are garnering worldwide acclaim and revolutionizing global skincare trends.

Products from Japan's Prossence to Korea's Sulwhasoo, Innisfree and Laneige, have had a big impact on global skincare habits, ...

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...