The huge New England grocery store chain Market Basket hasn’t taken too kindly to the author of a “comically perverted” art book on Massachusetts’ North Shore — it’s issued a cease and desist order ...

AJ Eckstein spent three years as a management consultant before realizing he wasn't fulfilled and wanted to work toward his ...

Lacking a catchphrase or a signature event like Irmo’s Okra Strut and Pelion’s Peanut Party, Lexington is seeking a marketing firm to help tell its story.

Although you are not required to register a tradename or a logo and can acquire common law rights simply ... At its core, a trademark is a source identifier and used to create brand recognition and ...

Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.

Product packaging serves as a silent salesman, a visual storyteller, and a pivotal element in the consumer decision-making ...

Nissan has announced it will be cutting 9,000 jobs globally and reducing production by 20% in an effort to save $2.6bn (£2bn). The Japanese car maker cut ...

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It was a way I could create something through my own intellectual creativity ... the last few years with people wanting to ...

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Lex tries out the new Seiko 5 Sports Denham LE SRPL35 ✓ A 2,000-piece collaboration with the premium denim brand ✓ Read his ...

Explore the must-know vintage cookie jar brand to look for while thrifting. Uncover its unique features and value that make ...