It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

World No. 1 Jannik Sinner was spotted hitting the courts in Turin in anticipation of the high-profile ATP Finals starting next week. The Italian was seen in unique Nike gear while practicing.

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Learn more T-shirts are quintessential ... you work out. The Nike Primary Top incorporates some sustainable elements (organic cotton and recycled polyester) but at only 10% of each of these ...

Barça has signed a new contract with Nike, which will keep it tied to the American multinational until 2038, profitting over ...

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Costing over USD 1,200, the bag also has an inside logo patch to ... Simons Smiley cotton t-shirt with Wooyoungmi cropped black pants, topping it off with a Saint Laurent Mohair-blend Jacquard ...

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Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.