Pura Vida, based in La Jolla, California, is a digitally native, highly-engaging lifestyle brand with a differentiated and expanding offering of bracelets, jewelry, and other lifestyle accessories.

Over 11 years after opening in South Beach, Miami's health food café Pura Vida has taken over Florida and the Big Apple.

Don’t miss the huge Labor Day Sale on now at Pura Vida. Choose from a terrific selection now just $5–and shipping is FREE!

At game time, an electrified atmosphere of passionate fans in red, white, and blue face paint with clothes to match replaces the relaxed spirit of Pura Vida. And when they win, Pura Vida returns ...

Friendship bracelets, after being adopted by the pop ... Others this year have included camouflage baseball caps, blue manicures and “Kamala” buttons with the same acid-green shade and ...

Following an endorsement from singer Taylor Swift, the Harris-Walz campaign began selling friendship bracelets as part of its merchandise. Anadolu via Getty Images The Harris-Walz campaign just ...

Hidden deep under the floorboards of a small house, an excavation team uncovered four silver bracelets dating to the Viking Age, likely from the 9 th century AD. The silver bracelets were found in ...

Moments later, the Harris Campaign celebrated the endorsement by channeling Swift’s “The Eras” tour with Harris-Walz friendship bracelets that you can buy on the campaign’s official site.

Blue Origin's New Shepard rocket and RSS First Step capsule will launch 6 people to suborbital space on Aug. 29. Here's when and where. Blue Origin is set to launch another six people to space on ...