Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Roger Federer has a lot of time to devote to his passions and projects since retiring from professional tennis in 2022. The ...

On the latest edition of his podcast, former world No.1 Andy Roddick said that bringing in legends like Federer and Serena ...

Roger Federer has made some demands from Nike which they declined to fulfill. Since that was denied, Roger Federer decided to end his contract with them and bagged two other deals to replace it.

Tennis legends Serena Williams and Roger Federer are among the players who were involved in Super Bowl-related events on ...

Roger Federer’s affinity for emojis has now become an integrated part of his brand. Nike released three new RF shirts this week, two of which feature an emoji of Federer’s head (complete ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Court sports shined on football's biggest day, from an unexpected halftime show appearance...to Elmo talking tennis...to pickleball hustling from Catherine O’Hara and William Dafoe.

Roger Federer is not only one of the most talented ... In 2008, Federer signed a 10-year sponsorship deal with Nike worth almost $120 million. The partnership ended in March 2018.

It's Roger Federer's wholesome attitude to life that makes him such an attractive prospect for sponsors and marketing opportunities. He was a gentleman player too, which was the source of his ...