Watch as Elmo sits in an umpire's chair and debates the two letters found on Federer's On-branded sneakers: Is it 'Q' and 'C' or 'O' and 'N'?

World No.13, Ben Shelton reacted to the latest brand endorsement video dropped by sportswear company ‘On’, featuring Roger Federer and Sesame Street character Elmo.

Sinner clearly prefers "Fox," as his signature Nike logo is in the shape of the animal ... for days and nights at the Australian since Roger Federer in 2014. Federer has since left Nike in ...

You won’t find a logo on Jacques. This brand brings minimal ... Jacques is the tennis clothing brand for you. UNIQLO convinced Roger Federer to leave Nike, which says a lot for the quality of this ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and ... the new spot shows Federer and Elmo playfully clearing up any confusion around On ...

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Roger Federer is set to feature in a ... The clip begins with Federer and Elmo discussing the On logo and how, according to the fictional character, it looks more like “QC”.