As new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.

Not On The High Street’s former CMO and CEO is making a place for “word of mouth” in social commerce through a new platform.

Nike has triumphantly returned to its roots, focusing on sport while overinvesting in brand, but undoing the damage from the ...

The Coca-Cola Company will pursue expanded profit margins by reaping the rewards of its marketing transformation programme, not cutting budgets, its CEO says.

All the latest news, analysis and opinion on food and drink marketing.

To win in any market, brands need to do more than just exist – they must connect. Success comes from understanding the ...

As the headphone giant launches its “biggest” campaign to date, CMO and head of product Chris Thorne explains why the “best” ...

Six years after being saved from administration, HMV has deepened its community connections and prioritised in-store ...

As Carwow aims to become “ubiquitous” for car-changing, it says it has a “huge amount” of first-party data to offer ...

Register to enjoy free access to 5 selected subscriber articles each month. More news. More insights. More case studies.

The fast-food chain saw its sales decline in the UK in the last quarter of the year, as it faced tough competition and a cost ...

We revealed stark new data this week, laying bare the level of dissatisfaction, lack of appreciation and exhaustion marketers ...