Rinse: After washing your hair with shampoo, pour rice water on your hair; massage into your scalp and let it set on your ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

Salmon sperm, spicules, and exosomes—oh my! K-beauty has served as a north star in the skin care industry for over a decade ...

Discover how traditional K-beauty ingredients are garnering worldwide acclaim and revolutionizing global skincare trends.

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

Products from Japan's Prossence to Korea's Sulwhasoo, Innisfree and Laneige, have had a big impact on global skincare habits, ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

Korea simplifies FTA origin verification from eight to one document for K-beauty and K-food Korea reduces FTA documentation from eight to one for easier access to export opportunities in beauty and fo ...