Rinse: After washing your hair with shampoo, pour rice water on your hair; massage into your scalp and let it set on your ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

South Korea’s largest multi-brand beauty retailer, Olive Young, is setting its sights on the US market with the establishment ...

Researcher intrigued by how Olive Young defended its home turf from US beauty giant Sephora A recent in-depth research paper ...

New year…brand new look? Prestige Singapore‘s digital editor Candice Chua heads down to JUNGSAEMMOOL’s flagship store – a ...

Discover how traditional K-beauty ingredients are garnering worldwide acclaim and revolutionizing global skincare trends.

In February 2025, it was announced that Hyunjin had become an ambassador for Givenchy Beauty, representing another step in ...

One product in particular that TikTok has gone crazy over is their Iope Bio-PDRN Caffeine Face Shot, a serum that Mixon calls ...