The huge New England grocery store chain Market Basket hasn’t taken too kindly to the author of a “comically perverted” art ...

Here are some fun videos for you to watch created by graphic designer Kostya Petrenko. He has been creating retro 1980s-style logos for modern brands like Netflix, Spotify, Google, and OpenAI. Some of ...

The point can only be to replace one brand with the other, independently of the excuses German executives may try to find.

Vittoria has won its legal battle against the second-largest coffee company in the world, which picked a fight against the ...

A fun fact I didn’t know is that Audi was the first “premium car brand” to enter the Chinese market back in 1988, and Audi’s experience in the market is why it decided to create AUDI, which is being ...

Lacking a catchphrase or a signature event like Irmo’s Okra Strut and Pelion’s Peanut Party, Lexington is seeking a marketing firm to help tell its story.

Although you are not required to register a tradename or a logo and can acquire common law rights simply ... At its core, a trademark is a source identifier and used to create brand recognition and ...

Rebranding can help your business attract new audiences or reignite existing customers' enthusiasm. Use this guide to complete the process successfully.

Check out Sue Mizera's blog on branding in B2B from what values to consider to planning and some top tips for CMO's struggling with brand.

Product packaging serves as a silent salesman, a visual storyteller, and a pivotal element in the consumer decision-making ...

To help business leaders prevent this from happening, 11 members from Fast Company Executive Board offer their best practices to ensure you maintain quality as you grow.