One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

Rinse: After washing your hair with shampoo, pour rice water on your hair; massage into your scalp and let it set on your ...

K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

Products with natural Korean ingredients are in high demand in China and the US. South Korean beauty retailers are taking ...

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

Once dubbed 'Europe's North Korea,' this country is now a stunning Mediterranean destination brimming with beautiful beaches, ...

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Whether a skincare enthusiast or not, K-beauty is a term well-known among young Indians. Elaborate 10-step skincare routines, an obsession with multi-step skincare, sheet masks, rice water, and snail ...

There’s a common misconception that the best moisturisers for oily skin don’t need to be hydrating. Much like acne brands ...

SEOUL: In South Korea, conversations with strangers traditionally begin by sharing one's age, which helps determine the proper use of honorifics, an important aspect of Korean language, and shapes ...

About 12,000 North Korean soldiers have been sent to Russia, according to Ukrainian officials and Western intelligence reports, which say around 4,000 those troops have been killed or injured.