Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

Below are examples of approved marketing campaigns that successfully ... UAB Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval System. This ...

The run up to February 14 is a good time for selling certain products. And alongside the jewelry and flowers, advertisers ...

Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article delves into diverse tactics, from ...

Consumers are tuning out traditional marketing. Stand out with personalization that feels thoughtful, not intrusive. The post ...

In the realm of advertising and entertainment, where stories are told and images are crafted to resonate deeply with ...

After years of challenges securing funding, a new wave of advertising startups is raising ... investors to buy into their companies. For example, ID5 sells to brands and publishers an ID product ...

Not so today. In modern Russian advertising, women have taken on a new role: sex object. Ads being made in modern Russia look like the kind of thing we used to see in the U.S. in the early 1970s ...

search advertising, etc., in order to optimize media buys based on a strategy that takes into account the amount of messages aimed at our overlapping target audiences. UAB faculty, staff, and students ...