Roger Federer has a lot of time to devote to his passions and projects since retiring from professional tennis in 2022. The ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

A significant piece of Roger Federer's legacy was sold to a fortunate bidder for over $100,000 after an 18-day bidding ...

On, the Swiss sportswear label, continues to build its roster of players with Henry Bernet. The teenager joins a growing group that already includes major names like Iga Swiatek, Ben Shelton and ...

With 26 bids over an 18-day period, Federer’s racquet became the fifth item to sell for six figures, and tied Rafael Nadal’s Roland Garros-winning racquet sale.

Roger Federer and Elmo from Sesame Street seem to disagree on the letters of the alphabet in a Super Bowl ad for ON running shoes.

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

Sneaker brands always love the Super Bowl, and this year, viewers can expect surprises. Elmo is making an appearance with ...

TCU alum Cam Norrie is 29 & been close to a Grand Slam title. He’s in a perfect spot to make that dream happen.

Roger Federer, Rafael Nadal, Novak Djokovic & Jannik Sinner celebrate Grand Slam title defences Roger Federer and Rafael Nadal share the record for the most successful Grand Slam title defences, while ...

(L-R) Novak Djokovic in 2011, Jannik Sinner in 2025, Roger Federer in 2006. Former ATP star Fabrice Santoro believes Jannik Sinner’s current level of dominance matches that of Roger Federer between ...