The Mondelez-owned snack marketer is extending a partnership with fitness app Strava to include fresh co-branded content, ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere ...

More than 4 million advertisers are now using the company’s generative AI offerings while Meta is working to streamline its ...

The fast-casual chain is also giving out free guac and queso blanco to loyalty members as it bills the day after the big game “Extra Sunday.” ...