The University of Tennessee wordmark is set in Goudy Old Style, a serif typeface designed by Frederic Goudy and released through American Type Founders in 1915. Our preferred cut of Goudy is displayed as ‘Goudy Oldstyle Std’ in font libraries, word processing and design software.

University Logo. The university logo combines two elements: the Power T icon block and the wordmark. Together, these elements uniquely communicate both our tradition of excellence and our position as a dynamic public research university.

Typography is a powerful brand tool that plays a significant role in shaping and bringing consistency to the overall brand identity. Gotham is the university’s primary typeface. It’s a clean and modern sans-serif typeface that works well for display copy, body text, and everything in …

Logos. The UTIA family of logos is the cornerstone of our visual brand. The UT icon, established in 1986, is a stylized treatment incorporating the shape of Tennessee’s state into the letters. Our logo family builds upon this iconic mark and puts visual emphasis on the touchpoints for our clientele––our units.

JPGs saved for print are also a suitable choice. However, they do not scale up well. Note: Use a 1-color logo when you have limited printing or limited color available. For more guidance, be sure to review Logos in the guidelines. SVGs are scalable and suitable for websites and digital display.

Tennessee Orange should always be prominent in every piece. The Gotham font family was carefully chosen to reflect the university’s brand identity and should be the primary font on any piece. It requires a specific license, so if you do not have access to Gotham, Arial is an appropriate alternate font. LOGOS ON PROMOTIONAL MERCHANDISE

From colors to words and logos to photos —these elements work together to create a distinctive look, tone and experience that represent the University of Tennessee System.

Dec 3, 2024 · The University of Tennessee has two official fonts, sans serif and sans ser: Gotham and Georgiaface, for business documents, internal and external correspondence, academic documents, and anything related to academic work.

The university’s brand guidelines and standards have been established to ensure we present ourselves consistently to our audiences. Working together, we can strengthen our university now and make it even better for future Volunteers.

May 5, 2015 · The UT System has implemented a new wordmark that refreshes the old, using a consistent font and discarding the underlines. The orange “Power T” is the new logo for UT Knoxville, replacing the UT icon.